Rollout is where a new boiler-company identity either keeps its momentum or quietly loses calls. Changing a brand touches the website, Google Business Profile, directory listings, quotes, invoices, boiler-side stickers, vans and clothing. We plan the order, prepare the online changes, and coordinate the physical ones, so customers always see a clear line from the old name to the new one.
Who this is for
- Companies that have finished naming or a new logo and need to put it into use.
- HVAC firms launching a boiler division with its own website, profile and fleet graphics.
- Merged companies consolidating two sets of listings and reviews.
- Owners who changed their logo years ago and still have three versions in circulation.
What is included
1. The asset inventory
A list of every place the brand appears: domains, website pages, Google Business Profile, Apple and Bing listings, directories, social accounts, quote and invoice templates, email signatures, service stickers, signage, vehicles and apparel. Most owners are surprised how long the list is.
2. The changeover order
A dated plan, normally in this sequence:
- Legal and registry steps confirmed by your lawyer and accountant.
- New website or updated website, with redirects if the domain changes.
- Google Business Profile name, logo and description updated (not replaced).
- Major directory and citation updates, keeping the same phone number.
- Paperwork: quotes, invoices, service agreements, email signatures.
- New service stickers for every boiler you install or maintain from launch day.
- Fleet, one vehicle first, then the rest.
- Uniforms, timed with the season.
3. The bridge message
For a period after launch, the website, profile description and invoices carry a short line such as "formerly [Old name]". It reassures returning customers and helps search engines connect the two names.
4. Launch marketing
Where you have a marketing plan with us, the launch includes updated ads, a short note to existing customers who have agreed to hear from you, and tracking so you can see whether calls continue normally through the switch.
Timeline
| Phase | Typical duration |
|---|---|
| Inventory and plan | 1–2 weeks |
| Website, profiles and listings | 2–4 weeks |
| Paperwork and stickers | 1–2 weeks, overlapping |
| Fleet and uniforms | Set by installer and supplier lead times |
| Bridge period | Several months |
How results are measured
We watch a short list of signals before, during and after the change:
- call volume and source, compared with the same weeks of the previous year
- branded searches for the old and the new name
- Google Business Profile views and actions
- broken links and redirect errors on the website
- review flow continuing on the same profile
The aim is a flat line through the switch, followed by growth once the new brand is fully visible. GasBoilers.ca, the gas-boiler division we built for CANRO Heat, shows what a well-defined division brand can grow into: 26+ BC communities served and a 5.0★ rating from 76+ Google reviews.
Who does what
During a rollout, three groups share the work. We plan the sequence, prepare the website and online profile changes, and check every supplier proof. Your office team updates paperwork templates and tells customers on calls. Your lawyer, accountant, installer and apparel supplier each handle their own piece. A single shared checklist, with names and dates against every item, keeps all three moving together.
Mistakes to avoid
- Creating a new Google profile instead of editing the existing one.
- Changing the phone number at the same time as the name.
- Letting the old domain expire. Someone else can buy it and receive your old traffic.
- Wrapping vans before the website is live. People who see the new van and search the new name should find you.
- Forgetting stickers. Boiler-side service stickers bring repeat calls for years. Start applying the new ones on day one.
The rebranding guide covers this in more depth, including how to handle a division name. Prices for the website and marketing work involved are on the pricing page. We plan and market; we are not a contractor and never install or service equipment.
Frequently asked questions
Will we lose our Google reviews if we change our name?
Reviews stay attached to the Google Business Profile, not to the name, so updating the existing profile normally keeps them. Creating a new profile instead of editing the old one is the usual way reviews get lost.
Should we keep our phone number?
Almost always. Your number appears on old stickers, invoices and directory listings that will keep sending calls for years.
What happens to our old website address?
If the domain changes, each old page should redirect permanently to its matching new page. Keep renewing the old domain for as long as it still receives visits.
How long does a rollout take?
Online pieces can change within a few weeks; vehicles and uniforms take longer because they depend on installers and suppliers. We plan a short overlap period where both identities are explained.