Vehicle wraps and fleet graphics for boiler companies

Who this is for

• Owners about to buy or re-wrap vans who want the graphics planned before they talk to installers.
• Companies with a mixed fleet (different makes, colours and ages) that looks like several businesses.
• New boiler divisions whose vehicles need to read as a separate service while staying connected to the parent brand.
• Firms that already have a good logo system but plain or cluttered vehicles.

What is included

1. Fleet audit. Photos of every vehicle, with make, model, year and colour noted.
2. Hierarchy decision. One line that says what you do (for example, "Boiler installation and service"), the name, and one contact method. The phone number usually wins.
3. Designs on real templates. Driver side, passenger side, rear and hood, drawn on the correct vehicle template so sliding-door gaps, handles and rear windows do not slice through the name.
4. Variants for each vehicle type, from a compact van to a cube truck, all following the same layout logic.
5. Production specification: colour references, file formats, minimum letter heights, placement measurements and what the installer may and may not change.
6. Proof review of each installer's printed proof against the spec before anything is applied.

Designing for the three-second look

The test we design against is simple: can a driver at a red light, or a pedestrian across the street, answer "what do they do and how do I reach them?" We apply a few rules:

• The service line is large. "Boilers" or "Hydronic heating" is the word that tells a stranger whether the van is relevant to them.
• One phone number, no clutter. A website, a phone number, two social icons and a list of services all shrink each other.
• The rear doors work hardest. People sit behind your van in traffic. The rear should carry the service line and number at a readable size.
• Contrast beats colour. Dark text on a light van or light on dark. Mid-tone on mid-tone disappears in winter grime.
• Licence and regulatory details. Some regulators and insurers have expectations about what appears on work vehicles. Confirm with them; we will place whatever they require cleanly.

Timeline

Design for a single vehicle type typically takes two to three weeks from audit to final files. Each extra vehicle type adds time, and installer scheduling sets the pace after that. We usually recommend wrapping one vehicle first, looking at it in real conditions for a week, then rolling out the rest.

How results are measured

Vans are hard to attribute, so we use simple controls:

• A dedicated tracking number on the fleet only, so calls from vehicles are counted separately from your website and ads.
• A question at booking ("How did you hear about us?") with "saw your van" as a named option.
• Branded search volume before and after the fleet changes over.

None of these is perfect, but together they show whether the fleet is earning its keep. Our van wrap guide includes a worked cost-per-sighting example you can run with your own installer quotes.

Mistakes to avoid

• Designing on a flat rectangle. Doors, ribs and handles distort lettering. Always use the vehicle template.
• Tiny phone numbers. If you need to squint at the proof on your monitor, it is too small on the road.
• Program names and prices. Rebates and offers expire long before the vinyl does.
• QR codes on the sides. Nobody scans a moving van. A QR code on the rear door, for parked situations, is the only place one might earn its space.
• Letting each installer improvise. Without a spec, every shop makes slightly different choices and the fleet drifts.

Wraps work best when the rest of the brand changes at the same time. See brand rollout for how we schedule that. As always, we design and advise only; we are not a contractor and never install, repair or service equipment.